Alisa Weinstein is a Senior User Experience Researcher at Uber, where she leads research to help develop new products and services that build upon the Uber network for moving people and things. Her background in journalism and service design informs her methods for identifying insights that help teams design an “Uber” experience for new contexts. She has a MA in Journalism from UC Berkeley and a MDes from the IIT Institute of Design. In her spare time, she's helping her mother’s entire social circle onboard to Uber.